Last year was traumatic enough for me.  Dora the Explorer grew up.  She went from this:

Dora01

To this:

Dora02

I know that to keep success in marketing is to keep growing with your audience—the Olsen twins did it and they made millions more than had they not targeted their core audience—but this “re-characterization” of Dora was sad to me.  It left out a whole potential of younger girls from discovering the coolness that is Dora.

So imagine my sadness when today, I discovered that, like Dora, Rainbow Brite is also growing up.  From this:

Rainbow_Brite01

To this:

RainbowBright02

Does anyone else see a problem with this?

Start here:

Bratz-Resort-FP2002

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